Scaling for Success — How Salesbricks Empowered Entri to Land and Manage More, and Bigger Deals

The Problem:

Like many successful SaaS companies, Entri was a victim of its own success. As a provider of custom domain services Entri was seeing very strong growth, but as the volume of deals increased, so did the complexity of managing it all.

Entri found itself grappling with a successful, but increasingly unwieldy sales process. The old way of doing business, cobbled together with disparate tools, was no longer cutting it. This ad hoc system forced Entri’s revenue team to waste valuable time on manual tasks instead of closing deals. It was an inefficient process and it created unnecessary friction internally and externally—from signing contracts, to paying invoices.

Entri relied on a patchwork of tools, including Google Docs, DocuSign, and a custom billing procedure utilizing both Stripe and Quickbooks  This created a cumbersome and time-consuming experience for both Entri and its customers.

• Lack of a centralized platform made it difficult to track sales performance and revenue accurately.
• As Entri began to land larger enterprise deals, their system struggled to handle the more complex sales processes and requirements enterprise customers demanded.

Why it Mattered:

Entri was successfully moving up-market and selling into enterprise organizations. These deals often involve complex negotiations, requiring multiple revisions to contracts and pricing. Creating reliable and error-free workflows was difficult with the existing setup—it was confusing and frustrating for the entire sales team.

Entri was losing valuable time and resources on administrative tasks instead of focusing on core business activities.

• Existing billing and collecting processes weren’t able to ensure that customers paid per customer contract terms.
• The disjointed process threatened the customer experience, business relationships, and future growth.
• Difficulty in managing enterprise buying processes threatened Entri’s ability to successfully manage larger deals.

Entri’s CRO, Joel Packer, knew something had to change. The company needed a solution that would streamline their operations, empower the sales team, and enhance the customer experience. 

The Solution:

Entri found the answer in Salesbricks, a platform purpose-built to tackle the challenges of revenue management for B2B SaaS.

Implementing Salesbricks brought immediate and tangible benefits to Entri. It eliminated the need for juggling multiple tools, consolidating everything from quote creation to billing into a single, unified platform. Using a single platform improved consistency with deal structure and reduced manual processes, ensuring data accuracy and improving visibility into critical revenue metrics.

Salesbricks made the process less manual and gave Entri additional capabilities.

• A unified platform: Salesbricks streamlined Entri's sales process by integrating quoting, contract management, and billing into a single system. The unified platform also greatly simplified billing and collections with end-to-end revenue visibility.
• Enterprise-grade flexibility: Salesbricks provided a solution that was flexible enough to manage complex enterprise deals, including redlining, negotiation, and invoice generation. The modular architecture of Salesbricks made working with enterprise procurement systems much easier.
• Improved reporting: Salesbricks equipped Entri with reporting and simplified access to revenue data, providing easier access to key revenue metrics.

Perhaps most importantly, Salesbricks provided Entri with the tools to confidently navigate the complexities of enterprise sales. The platform allowed sellers to quickly export and upload redlined terms in negotiations, making it easier to manage revisions and reach agreements quickly. This allowed Entri to effectively meet the specific requirements of larger clients, opening up new opportunities for growth.

The Impact:

The benefits extended beyond internal efficiency gains. Entri's customers also experienced a smoother and more enjoyable experience. The streamlined process made signing contracts and paying invoices simple and straightforward for both Entri and its customers.

With Salesbricks, Entri was able to transform its sales operations, improving efficiency, customer satisfaction, and ultimately, driving revenue growth.

• Increased efficiency: Salesbricks eliminated manual processes, freeing up Entri's sales team to focus on selling and closing deals. Entri was able to remove an entire stage in the rev ops process.
• Improved customer experience: By streamlining the sales and billing process, Salesbricks created a more responsive and enjoyable experience for Entri's customers.
• Scalable revenue operations: Salesbricks' reporting capabilities provided Entri with the insights needed to optimize sales strategies and scale with growth.
• Successful up-market expansion: Salesbricks empowered Entri to effectively target and close deals with enterprise customers, fortifying an important revenue stream and accelerating business growth.

Entri's story highlights the power of Salesbricks in solving the critical challenges faced by B2B SaaS companies as they grow and evolve. By providing a comprehensive, integrated platform, Salesbricks empowers businesses like Entri to streamline their sales processes, improve customer experience, and unlock their full revenue potential.