Top 5 Hubspot CPQ Alternatives for SaaS Startups in 2024

Jon Festejo
Co-Founder / CEO
@
Salesbricks

When it comes to taking your SaaS startup to the next level, finding the right tools is key to managing your growth. 

One such tool is HubSpot CPQ, which simplifies the quoting and sales process by allowing you to configure quotes for each customer.

But while HubSpot CPQ is a great option, it might not be the perfect fit for every startup. That’s why we’re diving into some of the best HubSpot CPQ alternatives for 2024, offering you a broader perspective on what’s available and helping you choose the right fit for your business.

What is Hubspot CPQ?

HubSpot CPQ (Configure, Price, Quote) is a CPQ software solution that helps businesses streamline their sales processes by automating the creation of quotes, managing pricing, and configuring products or services. 

Among many of the other benefits of CPQ software, Hubspot CPQ is already completely integrated with Hubspot CRM, so it’s a convenient choice for teams already using HubSpot for their marketing and sales needs.

What are the pros of Hubspot CPQ?

  1. Seamless integration with HubSpot CRM: If your startup already relies on HubSpot’s CRM, using HubSpot CPQ can be a no-brainer. The integration is smooth, ensuring that your sales team has all the data they need at their fingertips.
  2. User-friendly interface: HubSpot is known for its intuitive and user-friendly design, and the CPQ tool is no exception. Your team won’t need extensive training to get started.
  3. Customizable: HubSpot CPQ offers a degree of customization that allows you to tailor the tool to fit your specific needs, whether you’re selling simple subscriptions or complex service packages.

What are the cons of Hubspot CPQ?

  1. Limited advanced features: While HubSpot CPQ covers the basics well, it may lack some advanced features that larger or more complex businesses might require.
  2. Pricing can add up: HubSpot’s pricing is steep for early startups and can become even steeper, especially as your startup grows and you need to add more users or access additional features.
  3. Dependency on HubSpot ecosystem: If you’re not fully committed to HubSpot’s ecosystem, you might find the CPQ tool less attractive, as it works best when used in conjunction with HubSpot’s other offerings.

Top 5 Hubspot CPQ alternatives for SaaS in 2024

If you’re exploring options beyond HubSpot CPQ, here are five alternatives that might better suit your needs:

1. Salesbricks

What we love: Salesbricks is designed specifically for SaaS startups, making it a natural fit for young companies looking for their first CPQ software. It offers deep customization options, which are perfect for companies with complex pricing models but is also extremely intuitive to use. The kicker is the checkout experience, which lets B2B customers buy your software as easily as they would buy something in B2C. 

Challenges: At the moment, the software is built for startups and mid-sized businesses specifically so it could be a challenge to use for large enterprise businesses.

Pricing: Salesbricks offers tiered pricing based on features and users, making it flexible depending on your growth stage.

2. Salesforce CPQ

What we love: Salesforce CPQ is a powerhouse, offering a comprehensive suite of features that can handle even the most complex sales processes. The integration with Salesforce CRM is also seamless, which is a huge plus. For businesses already using Salesforce, adding their CPQ is relatively intuitive.

Challenges: The platform can be quite overwhelming for smaller teams, and the cost can be prohibitive unless you’re already invested in Salesforce’s ecosystem.

Pricing: Salesforce CPQ is priced on a per-user basis, with additional costs for more advanced features and integrations.

3. Oracle CPQ

What we love: Oracle CPQ is built for scale, making it a great choice for companies that anticipate rapid growth. Being a part of the robust Oracle Cloud infrastructure means that it is enterprise-grade, high-performing, and secure. It offers robust analytics and reporting tools that provide deep insights into your sales processes.

Challenges: Oracle CPQ might be overkill for SaaS startups, and the implementation process can be frustratingly complex and time-consuming.

Pricing: Oracle CPQ pricing varies based on your specific needs and the size of your team, so it’s best to contact them directly for a quote.

4. CloudSense

What we love: CloudSense CPQ is perfect for communications and tech providers looking to streamline how they manage and sell complex B2B products and services. There’s no need for customizations, thanks to a built-in sales journey that’s ready to go. It’s an all-in-one system that gives you a clear, end-to-end view of your operations.

Challenges:  The sales structure provided by the platform can limit businesses’ processes and force them to adapt to the solution. Plus, CloudSense may be too complex for very small startups, and the initial setup can be resource-intensive.

Pricing: Pricing for CloudSense is based on the scale of your operations and the features you require, with flexible plans available.

5. Conga CPQ

What we love: Conga CPQ ensures compliance with industry regulations, manages intricate pricing structures, and accelerates the quote-to-cash cycle. Conga CPQ has many integration capabilities and user-friendly interface, which helps businesses enhance efficiency, reduce errors, and deliver a seamless customer experience.

Challenges: The initial setup for Conga can take significant amounts of time.

Pricing: Conga CPQ’s pricing is based on your specific needs and the size of your team, so it’s best to contact them directly for a quote.

Choosing the right CPQ for your SaaS startup

Selecting the right CPQ tool for your SaaS startup comes down to your specific needs, budget, and the complexity of your sales processes. 

If you’re already using Hubspot for your CRM and prioritize really easy integrations, HubSpot CPQ might still be the best choice. But if you need more advanced features, better user experience, or are operating on a different CRM, exploring these alternatives could be the key to optimizing your sales process and driving growth.

Take the time to evaluate your options, considering factors like ease of use, integration capabilities, pricing, and the level of support offered. With the right CPQ tool in place, your startup will be well-equipped to handle the challenges of scaling, ensuring that your sales processes are as efficient and effective as possible.

Let’s wrap up…

  • There are 9 main pricing models to choose from in SaaS. User-based, custom, hybrid, feature-based, freemium, tiered, flat rate, usage-based, and inverse pricing.
  • Pricing models need to make you money, keep clients happy, and increase your appeal in the marketplace
  • The pricing model you use can (and likely will) change over time. Make a choice now, but be prepared to change your mind later

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